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What is Marketing?

Marketing is about connecting with your audience. It"s about providing an experience and making sure that both you and the consumer get value from the deal. Think of it as being able to sell your dream to someone else in an irresistible way. Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services. Marketing includes activities such as selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers.

Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services. Marketing is most commonly described as putting something in someone’s way when they need it. Marketing is the process of exploring, creating and delivering value to meet the needs of target markets in terms of goods and services. Define marketing as the pursuit of profitable, linkages between producers and consumers that are sustainable over time, Marketing can be defined as an applied science rather than as a basic science. The success of marketing is largely dependent on creating a harmonious linkage between promotion and distribution.

Marketing is the promotion and selling of products, goods and services to customers through the use of different marketing strategies, channels and approaches. This is done to help service providers understand their target market and create a competitive advantage over other companies in the same industry. Marketing activities typically occur before or after a product comes to market (marketing research). Marketing is the process of exploring, creating and delivering value. It may involve selecting a target audience; selection of certain attributes or themes to emphasize in advertising, operation of advertising campaigns; attendance at trade shows and public events; design of products, packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, return policy; product placement in media or with people believed to influence buying habits; agreements with retailers, wholesale distributors or resellers; and attempts to create awareness of loyalty to positive feeling about a brand.